If you are looking to directly drive sales or leads, online direct response marketing is the simplest and most cost-effective way to do it. A shipping container full of brochures or a poorly-aimed salvo of TV ads is not an efficient way to find people who will buy. Now you have better options.
You can use direct response marketing like search engine advertising and content advertising to find people who are potentially interested in your products and services and bring them to your site. You can track the cost of the traffic and the business results achieved. You can use that information to lower the cost of finding a new customer. You can find customers down the road or halfway across the world. You can find customers at exactly the moment they are making a decision.
In addition to this, online direct response marketing is highly flexible. Tactical campaigns can be created from scratch and go live within a few hours. You don’t need to book media time/space in advance so you can respond to business requirements immediately. You can double your advertising or switch off a campaign in seconds. Pricing is generally auction-based so you can acquire traffic on your own terms. The lag between conception and execution of a marketing idea falls from months to days.
Rightclick can work with you to create expertly designed and highly effective direct response marketing campaigns. Whether you want to capitalise on search engine traffic from Google, Yahoo! and Microsoft or place an ad for your online store on the New York Times website, we can ensure you get the best results from your marketing spend. We have strong relationships with the major search engines and content networks.
If you want to talk to us about getting results with online marketing, please contact us.